Dr. Jack Cohen, a highly respected expert on wildfire behavior and fire science research, explains how fireproofing your home can help protect it from wildfire. A high intensity flame from a wildfire is less likely to ignite the home than “fire brands”—the hot embers that are spit from the intense flames and then deposited on flammable materials on or surrounding the home. That’s why it’s recommended you use landscaping as one of the defensive methods against wildfire.